To join in the kick off of Scholastic's 20th anniversary celebration of I SPY, Briarpatch
introduced five new I SPY games at Toy Fair 2011 which push the spying, riddle-solving
concept into fresh new territory!  Mini-Games and Wonder Tubes launch the brand into
take along fun while the preschool Ready to Read Game makes learning fun!
 The keystone game is I SPY Spectacular, a grand free for all that will
make family game night pop with excitement as players young and
old compete equally to spot the elusive match!

Let's get ready to read with I SPY!  

See the riddle on your game board and find the color highlighted object in the I SPY picture …
children identify the word and the picture of the object to begin their learning-to-read journey.  
Punch out the tokens then play the game in reverse by finding the match and
putting it back in the proper place in the riddle.  Many fun activities included to help
capture children's focus and interest. Contains 6 double-sided game boards,
24 double-sided tokens, rules for several ways to play.  For ages 4 and up; 1-6 players. 

Briarpatch had a celebration for I Spy featuring a cake by the Cake Boss at their booth
on Monday, February 14, 2011.  The first 200 visitors received signed I Spy books.